Tuesday, 11 March 2008

The Beginning Of The Twist EP

As I'm sure you noticed, The Futureheads released their new Single/EP today on their own record label Nul Records. After leaving 679 due to differences in opinion on the direction The Futureheads should take (679 thought they should take a pay cut as their marketing spend was not relating to sales, Futureheads did not), they are back with a single aimed squarely in the face of the music industry and the monster they see it as after experiencing its disrespect towards their creativity. Lead singer Ross Millard said “If we can get this single in the charts on our own terms with the help of our fanbase then that is a real achievement and a real message to the dinosaurs in the music industry that their tried-and-tested techniques aren’t working anymore and the future of music lies with the fans and the artists.”
Whether this will be another hit in a long running series of bands to break away from major labels (radiohead+NIN being the obvious examples) or less of a success story due to their limited international appeal, only time will tell. However, it does fuel the fire of bands taking an ever increasing DIY approach to music releases and if bands such as The Futureheads can pull it off it is likely that more artists will follow. More on the major labels saving grace, the 360 degree deal coming soon.


After buying the EP from iTunes today, it shows the perfect balance between the raucous indie punk of their debut and the vocal harmonies and lyrical intimacy of News and Tributes. The Futureheads have stayed loyal to their fans and routes by producing catchy, danceable indie again and if the rest of the tracks i've heard are anything to go by, it seems that This Is Not The World will be as strong as any record they produced with big label backing. Radio friendly The Beginning Of The Twist is accompanied by the standard remix as well as two other tracks, entitled Get Out Today and Death of a King. Both tracks continue the upbeat themes of the new record and demonstrate the bands continued ability to write hooky guitars and sterling choruses. This EP is a great taster for their new album out in May.

http://thefutureheadscms.trinitystreetdirect.com/
www.myspace.com/thefutureheads

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