This is how we do it...

Or at least the majestic Leeds band, worriedaboutsatan do it.
I recently received in the post their incredible new single Heart Monitor and upon opening the package, it was clear that this is how you encourage people to buy CD's. Now worriedaboutsatan, as marvellous as they, aren't the biggest band in the world. To put together a package like this on what must be a paper-thin budget should be admired and I've no qualms about paying £6 for a CD single when the band clearly put so much thought into the presentation.

With all the talk about the resurgence in vinyl and how music fans are looking for a tangible, engaging product again, it could easily leave smaller bands who don't have the budget for a vinyl run by the wayside. With a little creativity though, worriedaboutsatan have demonstrated just how to release a CD and make it a desirable product.
A quick run down of what's contained in such a small cardboard box and then some slightly crappy iPhone pictures:

1 cd containing 4 tracks and remix files
1 cardboard arigato style wallet
1 badge
1 page from a medical book about cardiology
1 hand stamp piece of material with the heart monitor artwork
1 tracklisting and credits
1 blank hospital form
1 piece of tracing paper to cover the form, piecing together the credits.

The single, with very few copies left, is still available here.
Also, worriedaboutsatan have just released a brilliant recording of their hometown show at Holy Trinity Church with the equally amazing Her Name Is Calla which is available to download here.

You're welcome.