Next Girl

This song has been bouncing around my head all weekend. The Black Keys are very adept at writing simple bluesy guitar melodies and though their earlier work focussed on the lo-fi spectrum of blues, their latest effort Brothers is crisp and shimmery in sound without compromising on the prominence of the riffs.

They have also created a band image that is concurrent throughout the packaging and video material for this record. From the vinyl looking sleeve, the heat activated CD (seriously) to the messaging along the bottom of the video for Next Girl, The Black Keys are portraying an image that is definitely working for them, Brothers debuted at #3 on the Billboard 200 chart.

Brothers is available from Play on the cheap, as is their equally essential album Attack & Release.