What's really odd about this is that people are saying this video is either better than Ok GO or trying to be Ok Go.

What seems to be missing is any acknowledgement that they're exactly like Ok Go in that it's a barely average song with a clever video. Videos used to be promotional songs for singles, tools to sell more of the main product. How many people have gone out and bought an Ok Go record based on a few dogs, or will buy this record?

Not nearly as many as is necessary I feel.